# mTrackIt - Web tracking & Fraud prevention

Some key benefits for mTrackIt :&#x20;

* Simple and Easy to start using (you can integrate and golive within 15mins!)
* Eliminate all pixels and tracking code from your webpages. Simply rely on mTrackIt for all campaign management
* Go beyond Google Analytics by sharing real time information on conversions with your partners and publishers, ensuring they are able to ramp up traffic which is optimized and fine-tuned for your conversions
* Enhance your SEO rankings. Page-loading time is a key requirement for SEO ranking. Ensuring all cookie/pixel removal is key to optimized SEO
* Easily understand which channel is giving you the best ROI for your spends and track costs and revenue across channels
* Move way from standard attribution windows, by having flexible and configurable attribution windows for your channels
* Builtin fraud detection will ensure that your traffic is filtered and fraud / bot traffic is removed from the analysis.
