Getting Started

This document will guide you through the steps required for mTrackit integration

Developer Registration

Developers wishing to use mFilterIt should first register themselves. Upon registration a unique customer ID and Dashboard login details are allocated.

Please contact us to initiate the registration, at [email protected]

Following are the steps for the integration :

1. Understand the click path. Your publishers will use the revised click path to route traffic via mTrackIt. This ensures that your traffic is correctly measured and attributed without depending on pixels and cookies on the landing pages.

2. Integrate the pixel for conversion. This is useful for advertisers to track conversions and revenue for their channels. Deploy the pixel for sharing conversion data with mTrackit. Note that this is the ONLY pixel you need to deploy. All publisher specific pixels/postbacks will be handled by mTrackIt

3. Define costs and revenue parameters. You will have different channels with different cost models. mTrackIt gives you the flexibility to choose the costs and revenue models to allow you to accurately track your ROI from different channels

4. Define attribution windows : Define and select the attribution window which is most relevant for your traffic and channels.

5. Configure Postback endpoints, for your publishers, so that they receive conversion data in real time.

6. Run a test campaign to validate and check all configurations

mTrackit Portal

The mTrackIt portal gives the user a dashboard to view and analyze reporting data , and to configure various system parameters

Adding Landing Pages

The first step to integrate mTrackIt is to add Landing Pages to the mTrackIt system. A landing page is the end destination to which the users click is redirected.

Campaigns are defined for a given landing page. Further landing page configuration details can be found here

Adding Publishers

Your affiliates/ publisher information needs to be added to the system. A unique publisher name and other relevant information is captured for the publisher.

Every publishers postback information is also recorded. If required postback configuration can be captured specific to a campaign that the publisher is associated with.

Any event that is attributed to a given publisher is sent to the configured postback URL on a real time basis.

Adding Campaigns

Once the landing page and publishers have been added to the system, campaigns can be defined. Various campaign attributes such as the campaign duration, attribution window , landing page etc are captured.

A given campaign has a default attribution window, which can be overridden for a given publisher.

Generating Click URLs

Unique URLs with relevant campaign and publisher information are generated. These URLs can be further shared with affiliates/ publishers for the final integration.

Additional details of the click URL can be found here

Integrating mTrackIt Pixel

To record conversions the mTrackit Pixel should be added to the relevant conversion page. Additional details for pixel integration can be found here

Configuring Publisher Postbacks

The final step is to configure postbacks for the Publishers associated with the campaign