Postback Integration

Postback process is used to send conversion information to Publishers in real time. mTrackit allows publishers to define multiple postback templates.

Postback Template Configuration

The Postback template configuration includes the postback endpoint URL and the list of reporting parameters to be shared.

The list of reporting parameters to be shared in defined using the mTrackIt macros.These are used to map the mTrackit Reporting data to the publishers nomenclature.

publisher_landingpage_id={landing_page_id}&publishers_campiagn_id={campaign_id}

In the above example the mTrackIt landing_page_id and campaign_id is mapped to the corresponding parameters in the publishers system.

The below table captures a list of mTrackIt macros which can be used in the postback templates.

Postback Macro

Description

App / Web

mtrk_report_id

A unique auto increment ID

Web

inserted_date

The date when a record entry was added to this table

Web

inserted_time

The datetime when a record entry was added to this table

Web

customer_id

A unique identifier for the app, or website

Web

campaign_id

The campaign id for which the attribution is tracked

Web

landing_page_id

The landing_page identifier received as part of the click request

Web

publisher_id

The publisher_id from whom the click was generated

Web

sub_publisher_id

The sub_publisher_id from whom the click was generated

Web

offer_id

The offer_id received as part of the click

Web

order_id

The order_id received as part of the Pixel Request

Web

click_id

The unique click id generated by the Mtrackit system. This contains the campaign and publisher information

Web

click_ip

The IP address from which the click was originated

Web

click_make

The Make of the device from which the click originated

Web

click_model

The Model of the device from which the click originated

Web

click_time

The datetime at which the click was recorded

Web

click_date

The date on which the click was recorded

Web

conversion_ip

The IP address from which the click was originated

Web

conversion_make

The Make of the device from which the click orginated

Web

conversion_model

The Model of the device from which the click orginated

Web

conversion_status

The status of the conversion ??

Web

conversion_time

The datetime at which the click was recorded

Web

conversion_type

The type of conversion - fingerprint, referer string etc

Web

conversion_date

The date at which the conversion happend

Web

session_referrer

The host domain from which the click was originated

Web

adid

The unique advertising id of the user

App

device_id

The unique device id of the device

App

mac_address

The mac address of the Device WiFi interface of any.

App

user_id

The cookie id associated withe the user?

Web

session_id

The session id information, which indicates a unique session within an app or website

Web

transaction_id

Optional parameter for attribution, generated at server side.

Web

app_version

The version of the app whose install is being attributed

App

os_version

The OS version of the device in which the conversion happend.

App

time_zone

The time zone in which the conversion happend.

Web

revenue_amount

The revenue generated due to the transaction being attributed (for example Sale Revenue)

Web

cost_amount

The cost incurred for the customer due to the attribution.

Web

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