# mTrackit Unique Features

## Accelerate the SEO process

mTrackit supports faster processing of your data comparative to any other tracking platform to which does not tamper the page loading time which normally affect the SEO ranking. By using mTrackit your page will be intact and thus improve the ranking on Google and other search engines as page loading time is one of the important criteria for ranking.

## Inbuilt Fraud Detection

mTrackIt comes inbuilt with mFilterIt Fraud Detection Technology

## Plug & Play Setup

mTrackit setup takes less than 30 min. for setup and its ready for tracking your conversion

## Fully Customizable

mTrackit is fully cutomizable as per your requirements, and custom attributes and parameters can be added / altered as per client requirements.

## Latest Technology

mTrackit is equipped with latest tools to enhance product functionality and features and serve its clients seamlessly.

## Custom Attribution Window

Custom attribution window can be offered to the customer depending on their requirement for tracking the conversions / clicks

* User clicks on advertisement
* Landing page opens
* mTrackit Cookies are dropped
* User does not complete the transaction at that time and closes the browser
* User organically comes to the advertiser site and completes the transaction at a later date/time
* Depending the  configuration and the time difference from when the user came initially to the period when the user completed the transaction, the original source is attributed the conversion. 

> #### This allows the advertiser to choose and optimize their campaign based on user behaviour and balance the value generated by a channel vs the overlap or cannibalisation of organic traffic 

## Custom Landing Pages

For any campaign a publisher specific custom landing page can be configured.

## Platform Agnostic

 mTrackit is totally platform agnostic solution whether is mobile, desktop with any browser e.g. Internet Explorer, Mozilla, Safari, IOS etc.